Self-indulgence, temptation, pleasure, sweetness of life, the little luxuries of life, and enjoyment. Things that feel good and that give you a temporary boost of energy, luck, joy, opportunities, sharing, traditions, goodness, and reward. Something you spoil yourself with instead of sticking to a regimented diet or a routine that is better for you.
See Sugar, Syrup, Party, Addiction, Follow, Tradition.